June 5, 2009, Newsletter Issue #126: Air Taxi vs. Air Limousine

Tip of the Week

Finding a new niche in the air charter market is hard enough, so if your competitor can exploit what they feel to be a weakness in your service, they will use it to drive your customers to their doors. This has been happening between two small air taxi companies. Both are flying new jets, both have great service on-demand. So what’s the problem? Lavatories, one company is using the fact they have onboard lavatories to define themselves as a better service. But what makes an air taxi an air taxi? Is it the way they structure their cost? Distance flown? Or having bathrooms? Well, one air taxi service has set themselves up with a per-seat cost structure, like the majors, and combined the on-demand feature of the charter, but with no bathrooms. The others have set up their costs like a standard charter by the aircraft, offering small on demand one-day trips. So it’s up to the traveler to decide which is more important, price or bathrooms?

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Exclusive Sponsor

Blue Star Jets Launches First Private Aviation Rewards Program in Industry.

In an attempt to build customer loyalty, Blue Star Jets charter clients and their SkyCard members can now receive points for every trip they book.

SkyCard members are automatically registered in the rewards program when they buy a SkyCard, and receive five points for every dollar they spend. After enrolling, charter customers receive one point for every dollar spent.

Members can then shop on-line for special gifts and merchandise from companies such as Callaway Golf, Movado, Coach, Nautilus Home Gyms, Samsung, and Bang and Olfsen. Over 2,200 high-end, luxury products are offered.

Blue Star Jets plans to add several thousand more options over the next year, from luxury vacations to access to exclusive events taking place around the world.

A reward program is a nice incentive, but there's more to picking a good on-demand charter broker. Helium Report's Decision Guide to Private Jet Travel shows you all the factors to consider - such as safety, call-out periods, crew quality and so on.

Website at:
http://www.BlueStarJets.com