May 8, 2009, Newsletter Issue #122: Private Executive Jet Fractional Cards vs. Charter Cards

Tip of the Week

Fractional cards such as Marquis Jet and Flexjet 25 rely on company-managed planes that are "owned and operated” by the card provider. These companies have close relationships with plane suppliers (they're often subsidiaries of plane manufacturers) and possess the infrastructure to carefully manage and position their fleets. Charter cards typically broker aircraft outside their control. This is an advantage because for each trip, you can select exactly which aircraft will suit your needs. A short-runway light jet, a heavy jet, even a helicopter, seaplane or jumbo jet are choices. Fractional providers tend to streamline their fleets to about four plane models to simplify operations. NetJets and Marquis Jet are notable exceptions. Does this matter to you? For some customers, the comfort of knowing that your provider has intimate knowledge of the plane and its crew is important. For others, this direct oversight can be substituted by a careful set of procedures for subcontracting to third-party charter operators. It's more expensive to manage a fractionally-owned fleet and for some, the lower cost of a charter-sourced plane complimented by careful management is a worthy tradeoff.

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Exclusive Sponsor

Blue Star Jets Launches First Private Aviation Rewards Program in Industry.

In an attempt to build customer loyalty, Blue Star Jets charter clients and their SkyCard members can now receive points for every trip they book.

SkyCard members are automatically registered in the rewards program when they buy a SkyCard, and receive five points for every dollar they spend. After enrolling, charter customers receive one point for every dollar spent.

Members can then shop on-line for special gifts and merchandise from companies such as Callaway Golf, Movado, Coach, Nautilus Home Gyms, Samsung, and Bang and Olfsen. Over 2,200 high-end, luxury products are offered.

Blue Star Jets plans to add several thousand more options over the next year, from luxury vacations to access to exclusive events taking place around the world.

A reward program is a nice incentive, but there's more to picking a good on-demand charter broker. Helium Report's Decision Guide to Private Jet Travel shows you all the factors to consider - such as safety, call-out periods, crew quality and so on.

Website at:
http://www.BlueStarJets.com